Meet The Founder - Addy

I created Elowyn & Co. for real women who want skincare that actually makes sense—clean, effective, and beautiful without the guilt. I wanted products that feel luxurious but still align with my values: cruelty-free, vegan, and made with organic ingredients whenever possible.

Our formulas are designed to support real skin in real life—hydration, glow, barrier repair, and age support—using ingredients women actually ask for, including retinol alternatives (for sensitive skin and beginners) and retinol-based options for those who want stronger results.

Elowyn & Co. is here to help you feel confident in your skin—simple routines, elevated formulas, and results you can see.